“For Love and Profit? Developing an Online Music Business in Canada”

On Sep 30, 2011 Melodic Twilight Co-owner (Cora Pettipas), was asked to present our research paper “For Love and Profit? Developing an Online Music Business in Canada”, at the 2011 CCSBE Annual Conference (The Canadian Council for Small Business and Entrepreneurship), which took place in Windsor, Ontario.  When we were setting up our music business, we were frustrated with the lack of resources about business development practices for independent artists just starting. The goal of this article is to contribute to a pragmatic knowledge of building a Canadian small business for an independent music artist who does not know where to start. THIS will be a great place for any Canadian Indie artist to start. Keep an eye out as we will be publishing it on our website in the near future.