PUBLICATION

We are thrilled to announce that Cora Pettipas (co-owner of Melodic Twilight) has recently had her work published in World Scientific Publishing’s ‘Journal of Enterprising Culture’.

The goal of her case study is to contribute to a pragmatic knowledge of building a Canadian small business for an independent music artist who does not know where to start. It is meant to be an initial guide for musicians planning to consider this form of business development, as opposed to signing with a label, or as a way to increase the likelihood of becoming noticed by a label.

If this sounds like you, please follow the link below to view the .pdf file. Some of the areas addressed are: Product Development, Canadian Music Regulatory Environment, Distribution, and Promotion and Exposure.

CREATING AN INDEPENDENT MUSIC BUSINESS IN CANADA: A CASE STUDY

Journal of Enterprising Culture
Vol. 20, No. 2 (June 2012) 227–243
DOI: 10.1142/S0218495812500100